Contact PAER™
info@paerconsulting.com
650.833.9344

Focus Groups

PAER™ has extensive experience conducting focus groups and performing qualitative data analysis. We craft interview protocols around well-defined research objectives and pilot-test instruments prior to administration. We are detail-oriented and thorough, adhering to established research practices at all stages of a study to ensure high data quality. We have helped organizations plan and implement their own focus group research, but have facilitated the groups for the organization to reduce response bias.